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Implevista

Avik Apu

About:

Avik Apu is a digital marketing strategist, SEO expert, and content pioneer with 20 years of experience spanning broadcast media, artificial intelligence, software development, and digital growth. He is the Head of Digital Marketing & Technology Specialist at Implevista, one of Bangladesh’s leading digital marketing agencies and trusted by more than 100 brands across Bangladesh, India, Denmark, Australia, Malaysia, and Finland. Avik is the creator of Aparajita, Bangladesh’s first AI-powered television presenter—a landmark innovation that placed him at the forefront of AI-driven content production in South Asia. His tenure as In-charge of Production at Channel 24, one of Bangladesh’s most prominent national television channels, gave him the deep content expertise and storytelling instinct that now shape Implevista’s industry-leading content marketing strategies. He has also consulted for renowned news organizations including BDnews24.com and worked as a freelance director for television commercials and dramas. Alongside his marketing leadership, Avik brings hands-on technical expertise as a developer experienced in the MERN stack and Shopify development. He built IV SEO, a well-regarded Shopify SEO app, and holds a specialization in SAP ABAP—giving him a rare engineering depth that complements his strategic work. Over the past decade, he has led SEO campaigns, PPC strategies, and data-driven growth programs for startups, SMEs, and enterprise clients across the e-commerce, fintech, healthcare, and SaaS industries. His work has been recognized and featured by national dailies and Tv Channels in Bangladesh. This rare combination of broadcast media leadership, AI innovation, software development, and performance-driven marketing gives Avik a distinctive edge in creating content that connects with audiences and ranks on search engines at the same time. He specializes in technical SEO, content marketing, paid media, and AI-powered digital transformation for businesses competing in both local and international markets.

Avik Apu's Articles

schema markup in seo

Why Schema Markup in SEO is Necessary?

Search engine optimization (SEO) continuously evolves, and staying ahead requires leveraging every possible advantage. One powerful yet often overlooked tool is schema markup in SEO. Schema markup

web analytics in seo

The Role of Web Analytics in SEO Strategy

In today’s highly competitive digital world, understanding how your website performs is crucial for developing a successful SEO strategy. This is where web analytics in