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Implevista

Avik Apu

About:

Avik Apu is a digital marketing strategist, SEO expert, and content pioneer with 20 years of experience spanning broadcast media, artificial intelligence, software development, and digital growth. He is the Head of Digital Marketing & Technology Specialist at Implevista, one of Bangladesh’s leading digital marketing agencies and trusted by more than 100 brands across Bangladesh, India, Denmark, Australia, Malaysia, and Finland. Avik is the creator of Aparajita, Bangladesh’s first AI-powered television presenter—a landmark innovation that placed him at the forefront of AI-driven content production in South Asia. His tenure as In-charge of Production at Channel 24, one of Bangladesh’s most prominent national television channels, gave him the deep content expertise and storytelling instinct that now shape Implevista’s industry-leading content marketing strategies. He has also consulted for renowned news organizations including BDnews24.com and worked as a freelance director for television commercials and dramas. Alongside his marketing leadership, Avik brings hands-on technical expertise as a developer experienced in the MERN stack and Shopify development. He built IV SEO, a well-regarded Shopify SEO app, and holds a specialization in SAP ABAP—giving him a rare engineering depth that complements his strategic work. Over the past decade, he has led SEO campaigns, PPC strategies, and data-driven growth programs for startups, SMEs, and enterprise clients across the e-commerce, fintech, healthcare, and SaaS industries. His work has been recognized and featured by national dailies and Tv Channels in Bangladesh. This rare combination of broadcast media leadership, AI innovation, software development, and performance-driven marketing gives Avik a distinctive edge in creating content that connects with audiences and ranks on search engines at the same time. He specializes in technical SEO, content marketing, paid media, and AI-powered digital transformation for businesses competing in both local and international markets.

Avik Apu's Articles

AI Search Referrals

Why AI Search Referrals Dominate?

In today’s digital age, search engines are more than just tools; they are gateways to information, products, and services. With the rapid advancements in artificial

Product Led SEO

What is Product Led SEO?

As digital competition grows, businesses in Bangladesh are constantly seeking more innovative ways to rank higher on Google and convert visitors into customers. In the

Schema Markup in E-commerce SEO

The Role of Schema Markup in E commerce SEO

In the competitive world of e-commerce, standing out in search results is crucial. One powerful yet often underutilized strategy is schema markup. This structured data

Heatmaps in Digital Marketing

The Role of Heatmaps in Understanding User Behavior

In today’s fast-paced digital landscape, understanding how users interact with your website or application is no longer optional—it’s essential. As user behavior becomes increasingly complex,